Sip & Support for Surfrider Foundation featuring Pura Vida Bracelets

Pura Vida cocktail campaign with a blue pink and orange watercolor background

As a Certified Ocean Friendly Restaurant by our friends of the Surfrider Foundation, we make an effort year-round to support the protection of our ocean, waves, and beaches. In the summer of 2018, we showed support with a “straws only upon request” policy at our restaurants which has been in full effect ever since. Our restaurant teams in Southern California collectively do a beach clean up annually where our staff cleans up trash left behind on our beaches.

Today, we continue to support this philanthropy and teamed up with Pura Vida Bracelets to create a fun activation for the entire month of March! Guests will receive a complimentary Pura Vida Bracelet with the purchase of the Pura Vida Cocktail inside Herringbone La Jolla! Proceeds for this cocktail will be donated to the Surfrider Foundation’s San Diego Chapter. Funds go directly to help protect and preserve the world’s water quality and sustain marine and coastal ecosystems. Join us and together we can positively impact the environment.

So what’s in the drink? The Pura Vida Cocktail is garnished with a lime and strawberry slice and its ingredients include vodka, aloe liqueur, vanilla, strawberry, lime, and sparkling. This beverage is light and sweet to sip on and feels great knowing that proceeds go towards a good cause!

For those that aren’t interested in cocktails, but still want to help this cause, you have the opportunity to dine and donate with us from March 1-March 31! At the end of your meal, you’ll be able to write in an amount of your choosing on the check, and we’ll donate that amount straight to the Surfrider Foundation.

Make a reservation here and sip and support with us throughout the month of March, or if you’d like, you can visit the Surfrider Foundation site directly to make a donation.


A waitress holding Pura Vida Cocktails on a tray with Pura Vida bracelets

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